What are you building?

Define your product's mission to guide your decisions across market research, customer insights, and solution development.

What is your product mission?

Explore what Spellcast can do — personas, market research, PM workflows & more

Research market size, segments, trends and competitive landscape to understand your opportunity.

Model a customer, user or stakeholder and manage what you know about them.

See the high-conversion PM experience built for discovery-first teams.

Data

Insights

Hypotheses

Dive into always-on agent workflows and real output examples.

Declare what you think you know about your users, the market, competitors and your product.

All you insights in one place, dissected and sorted.

Design interview scripts, collect data and analyze results.

Create solution concepts, user journeys, and tasks to build your product.