Persona Spell
for Product People
Melody (Music Enthusiast)
Melody is a passionate music fan who spends most of her free time exploring new music genres, attending concerts, and collecting vinyl records. She works as a graphic designer in a creative agency and enjoys incorporating her love for music into her design projects.
Melody starts her day by listening to her favorite playlist while sipping on a cup of coffee. During lunch breaks, she visits local record stores to discover hidden gems. In the evenings, she often attends live music events or hosts vinyl listening parties with friends.
Music is not just a hobby for me; it's my way of life.
Psychographics
Goals
Discover new music, attend concerts, connect with other music enthusiasts
Values
Creativity, self-expression, community
PainPoints
Limited access to live music events, difficulty discovering new artists
Needs
Access to a wide range of music genres, social connections within the music community
Motivations
Exploring different music styles and artists, sharing favorite songs with others
Behaviors
Regularly attends music festivals and concerts, actively engages in online music forums
HobbiesAndInterests
Listening to music, collecting vinyl records, attending music festivals
Lifestyle
Active social life centered around music events and gatherings
TechProficiency
Comfortable using streaming platforms and social media for music discovery
Demographics
30
Female
Urban city
50000
Jobs-to-be-done
| Discover New Music |
Melody wants to explore new music genres and discover hidden gems to expand her music collection and knowledge. |
| Curate Personalized Playlists |
Melody needs to create curated playlists that suit different moods, activities, or occasions to enhance her listening experience. |
| Attend Live Music Events |
Melody seeks opportunities to attend live music events, concerts, and festivals to immerse herself in the live music experience and connect with other music enthusiasts. |
| Host Vinyl Listening Parties |
Melody enjoys hosting vinyl listening parties with friends to share her passion for music, discuss favorite tracks, and create a social gathering around music. |
| Incorporate Music into Design Projects |
Melody wants to incorporate her love for music into her graphic design projects by creating visually appealing designs inspired by different musical elements. |
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